Express Eats

Landing page · GSAP · Interactive · 2024

A loud, playful ordering experience for a pizza brand — part menu, part toy — built to make ordering dinner feel like an event.

Visit live site

The idea

A self-initiated digital storefront concept for a bold, personality-led pizza brand.

The goal

Create a memorable first impression while keeping menu browsing and ordering actions immediate and obvious.

The approach

The design uses oversized product imagery, a focused color system, and energetic transitions while keeping practical controls anchored around the experience.

Design & development

GSAP animation and interactive visual layers are treated as progressive enhancement, with a streamlined responsive layout for smaller screens.

Final result

The final concept demonstrates how expressive art direction and usable commerce patterns can share the same fast, focused experience.

Highlights

WebGL hero scenes with graceful mobile fallbacks
GSAP-driven menu choreography
Ordering actions kept visible throughout the experience

Back to Mehar's portfolio